As the market competition is aggravated, the shop quantity is increasing constantly in the retail trade of China’s chain, adopt the retail management mode of the chain to realize scale develops into and improves enterprise’s competitive power and expanding ability main way. With the enlargement of the scope of the enterprise, supply and demand concerns managerial ability to need promoting constantly, utilize modern information-based technology to mould and improve enterprise’s key competitiveness and become task of top priority. Chain retailer want, promote competitive power, internal management of oneself such as human resources, the intersection of goods and maintenance, management and logistics to supply chain update etc. essential, the informationization has already become the important sign of key competitiveness of modern retail business. Retail enterprises are after one’s own IT infrastructure construction has reached certain level at present, pay attention to enterprise’s own operation and managements, ERM enterprise’s resource management further , SCM supply chain management , BI commercial intelligence Become the key IT solution that the retailer pays close attention to. This is because their management is centres of the retail trade, it is the key point of enterprise’s survival and development. And subdividing constantly with the retailer, the small-scale retail business of China is more individualized to employing the demand for the solution, markets of solution are thereupon promotion and subdivision too.
In addition the financial crisis has initiated retailer seizing to terminal resources, community’s shop is being favored by more retailers, this means the retailer’s logistics and difficulty in management of the storage are strengthened. One that is with community’s site overall arrangement is accelerated constantly, will drive WMS the administrative system of the storage And SCM supply the chain administrative system Application. Popularization of member system make application of CRM to be deep, because discount card, honored guest enjoy and real-time electronic information customer enjoy favourable and already very much general alone specially, the retailer will consider the union cloth administrations of ERP and CRM more, in order to safeguard customer’s loyalty, develop the market deeply.
Count generation information CCW Research Study to reveal, the market scale of the retail trade IT solution of China’s chain will reach 1,503 million yuan in 2008 in investigation result, increase by 24.5% compared with the same period of last year.Chart 1 Retail trade IT solution market scale of China’s chain of 2008
Retailer’s competition pattern, chain of China, disperse very much at present, similar to this scattered situation, the competition situation of the retail trade IT solution supplier of the chain is relatively dispersed too, there is less manufacturer’s quantity in China, the great majority are small-scale regional manufacturers. Fiercer situation appears in the competition between the solution suppliers of retail business of the top several in recent years. The manufacturer is fierce in competition outside China, during the competition with foreign solution supplier, because native enterprises meet the native customer’s demand even more in such aspects as customer’s secondary development and products cost performance, the implementing ability of their project is promoted greatly, so occupy certain advantage in the competition.
Market behavior such as merger and heavy group between sustainable development and retailer of the retail business, make the retailer produce new demand to one’s own IT hardware, software and solution,etc., have driven the development of IT manufacturer. The prosperity of the retail business impels the retail business IT solution supplier to adopt various ways to expand their scopes of the enterprise, for example Yongyou with AMT consult, launch overall strategic cooperation, rich the intersection of base and whirlwind and circulates and amalgamates jointly, combine with the Chinese network storehouse in an all-round way, all explain a retail business IT solution supplier and attempt to expand one’s own scale, obtain more resources, in order to promote one’s own competitiveness. The retail business IT solution supplier will take the form of amalgamating and cooperation too, expand the scope of the enterprise, thus promote one’s own competitiveness and catch more commercial opportunities.
Count generation information CCW Research Study to reveal, in factory’s goods brand structure of market of retail trade IT solution of China’s chain in 2008 in investigation result, count according to the share of the sales amount, the manufacturer which ranks the top six is a rich base circulating, SAP, Oracle, long benefit, Accenture, sea pot sequentially, among them the rich base is circulated and ranked the first with 7.5% of the market share, SAP ranks the second with 6.1% of the market share, Oracle ranks the third with 5.3% of the market share, long benefit ranks the fourth with 4.9% of the market share, Accenture ranks the fifth with 4.5% of the market share, the sea pot ranks the sixth with 3.3% of the market share.Chart 2 Manufacturer’s market share of retail trade IT solution of China’s chain of 2008