Nokia claims to give up Ovi brand Will employ and serve and renamed Nokia and claim to give up Ovi brand Employ and serve and change the name
Nokia announces today, this company will give up employing the brand ” Ovi ” of the shop ,Rename the brands of all relevant services as ” Nokia ” ,It has not been influenced actually that this action develops contents and follow-up involved in being served.
Nokia’s executive vice president, chief marketing officer Jerry guide Wade Jerri DeVard Show: “We have already decided to employ the brand that the shop will have served to change from Ovi into Nokia. , since two brands are exactly combined service of us into a brand, Nokia’s brand advantage of ruggedization we, and unify the brand framework. Meanwhile, we will offer attractive chance and experience to cooperative partner and consumer as before. ”
The conversion from Ovi to Nokia, will have implemented since July of this year, it is estimated that finishes when involve serving in various countries of the whole world, all before the end of 2012. Buy the users of the intellectual mobile phone inclusive or function mobile phone of Nokia in the second half of this year, will see probably that change the application service after brands. And buy the users of the Nokia cell-phone before and see this change after the software staging in the future.
Guide Wade and still represent: “The reason why we make this decision lies in Nokia is widely known, people’s brand loved by all, it experience the we one movement apparatus as mobile phone integrations close,during distinguish whether can speak. For example, if consumers want to win the optimal movement and navigate and experience, they know Nokia is credible brands. Go over and in the following several years, our goal is still constant: We will continue it wholeheartedly hard, offering attractive unitary movement service and breakthrough technology of new generation. ”
This change but the brand name changes, the development of the relevant service will go on on schedule. Consumer only change that perception arrive at the the intersection of mobile phone and operating system, ” Ovi ” in the intersection of line and advertisement, advertisement, matchmaker of paper, Words, ” Nokia ” Replacement.
Tags: future guide, mobile phone, executive vice, vice president, application service