Claim according to the company Gartner of market survey, 2009 global SaaS software will be served promptly The income from sales of the market is expected to reach 7,500 million dollars, increase by 17.7% than 6,400 million dollars in 2008. This market will increase continuously. By 2013, the global income from sales of SaaS market of market of enterprise’s application program will reach 14 billion dollars.
Gartner studies a manager Sharon Mertz and says, the applying to market of enterprise’s application program of SaaS will continue increasing and evolving. Development as the manufacturer is continuing regional expansion of composition of the global SaaS market, improve the popularity sum in existing users ” The green land ” The chance, a part of making one’s own service up or offering the solution of more concrete vertical markets through the cooperative partner.
Mr. Mertz says, the application which disposes the mode needing to meet an emergency at the same time continues increasing, at the same time, the manufacturer needing to meet an emergency at the same time already and through PaaS the platform is served promptly recently through the products of the alliance, cooperative partner The function offers service of and promoted user’s application programming disposes and expands themming. Though use and employ still under development, arrangement of SaaS have difference still among market of application program of big enterprise and inside concrete fens of market, because the buyer’s demand is different from utility of the solution.
Content, communication and cooperating CCC Market and customer relationship management CRM The market continues to be the most market of SaaS income from sales in all one point of markets. In 2009, the income from sales of CCC market will rise to 2,600 million dollars from 2,140 million dollars in 2008. CRM assigns to the income from sales of 2009 of the market will rise to 2,300 million dollars from 1,900 million dollars in 2008.
The applied software market SaaS of enterprises assigned to the market and sold income forecast unit in table 1 2009: A million dollars Assign to the market in 2009 2008 content, communication and cooperate 2, 5732,143 work the intersection of suit and the intersection of software and 6856 digital contents establish DCC 6244 customer relationship management CRM 2,2811,872 Enterprise Resources Planning ERP 1,2391,176 supplies the chain to manage SCM 826710 other application software and 472387 whole enterprise software 7, 5216,388 sources: Gartner November of 2009
Over the past four years, SaaS has been a key factor of promoting CRM market to increase all the time, the ones that promoted the income from sales of CRM market since 2005, less than 500 million dollars and about 1,900 million dollars increased by 2008, the share which accounts for the market of whole enterprise’s software is improved from 8% to more than 20%. Gartner is expected to continue increasing on this market. The income from sales of CRM market will account for about 24% of the market share of the whole software in 2009. Mertz Mr. say with the intersection of SaaS and usability and employ day by day popularizing, need the intersection of CRM and the intersection of market and pattern that meet an emergency continue, develop at the same time of solution. The markets of fast application and salesforce.com Company of SaaS succeed in already impelling those not to need the manufacturer of solution meeting an emergency or purchase the smaller edge at the same time SaaS provider or inside develops the solution in order to respond the demand that the buyer increases day by day.
Tags: mr mertz, customer relationship management, billion dollars