CMMB trusses up China Mobile deeply Foster TD
General Bureau of Radio, Film and Television and telecommunication walk in with the attitude of cooperating for the first time.
A few days ago, ” TD-SCDMA wireless city and trade application experience exchanging meeting ” held in the department that believes worker Go, Lu XiangDong, Vice President of China Mobile, reveals, are regarded as a policy of fostering TD, the mobile phone television standard CMMB of General Bureau of Radio, Film and Television can only cooperate with TD within the next 3- 4 years, China Mobile is its only cooperative partner.
At the beginning of this year, the intersection of Engineer and letter department issued and fostered 15 measures that TD develops, among them has already involved the relevant policy of CMMB; In December of 2008, first TD CMMB cell-phones will network the releasing and establishing the foundation for the cooperation of both sides of the card.
In April of this year, General Bureau of Radio, Film and Television signs the cooperative agreement with China Mobile; May 7,of last radio Co., Ltd. call in the following text “in wide to move ” Have signed and moved the multimedia broadcast and television CMMB with China Mobile formally With the third generation of movement communication TD-SCDMA Project business cooperative agreement.
According to agreement, of both sides range of cooperation include TD cell-phone, the intersection of TD and card of surfing Internet and TD surf the Net one. Have already generally loaded CMMB function in the 2009 listing TD cell-phone, surfing the Net in future TD card of surfing Internet and TD will load CMMB module and mobile phone TV function in one.
Lu XiangDong introduces, China Mobile will be responsible for the sale of the range CMMB of China for General Bureau of Radio, Film and Television, undertake the charging function at the same time.
According to planning, up to the end of this year, 337 prefecture-level cities in China will finish CMMB network to cover, meanwhile, the network that China Mobile will finish 38 provincial capitals in China too covers, when the time comes, all ” one Liang of networks” Cover the users in the area and can all enjoy the corresponding service synchronously.
China wide to move the intersection of Vice President and TingJun Liu, say CMMB at least can offer 6 TV programme and 4 broadcast programs future, including CCTV1, CCTV3, CCTV5, CCTV news, this province and every of this city TV programme; 4 broadcast programs include the 1 every of Central People’s Broadcasting Station, China Radio International, this province and this city People’s Broadcasting Station program.
It to consumer is quite attractives to be, present CMMB serve as free. Lu XiangDong says, after July, General Bureau of Radio, Film and Television will only keep a free channel, when the time comes, China Mobile will combine TD terminal sale and charging which is responsible for China formally.
But important the intersection of chip and enterprise of CMMB create firm the intersection of video-information and relevant person, say to three, moderate breeze city that cover newly, the plan really in encrypting CMMB, but open 37 cities of CMMB in the first batch to being including Beijing, Shanghai, there is not a clear charge time table yet.
Because the mobile phone TV is one of the most representative value-added services in 3G era, so become the important market that the operator fights for. It is different to develop CMMB mode with China Mobile, 3G business that CHINAUNICOM appears on the market in the first batch has mobile phone TVs too, but as far as reporter know, what the mobile phone TV of UNICOM used is UNICOM WCDMA network.
Up till now, TD users of China Mobile have been already up to 830,000, besides mobile phone TV, 3G value-added service that China Mobile is planning also includes, realize mobile phone paying, mobile phone readers, mobile phone cartoon and moving 139 communities of Internet SNS website,etc. that SIM card combines with RFID. Article source: First finance and economics daily
Tags: third generation, project business, cooperative agreement, application experience, china mobile, few days