Nokia claims to give up Ovi brand Will employ and serve and renamed Nokia and claim to give up Ovi brand Employ and serve and change the name
Nokia announces today, this company will give up employing the brand ” Ovi ” of the shop ,Rename the brands of all relevant services as ” Nokia ” ,It has not been influenced actually that this action develops contents and follow-up involved in being served.
Nokia’s executive vice president, chief marketing officer Jerry guide Wade Jerri DeVard Show: “We have already decided to employ the brand that the shop will have served to change from Ovi into Nokia. , since two brands are exactly combined service of us into a brand, Nokia’s brand advantage of ruggedization we, and unify the brand framework. Meanwhile, we will offer attractive chance and experience to cooperative partner and consumer as before. ”
The conversion from Ovi to Nokia, will have implemented since July of this year, it is estimated that finishes when involve serving in various countries of the whole world, all before the end of 2012. Buy the users of the intellectual mobile phone inclusive or function mobile phone of Nokia in the second half of this year, will see probably that change the application service after brands. And buy the users of the Nokia cell-phone before and see this change after the software staging in the future.
Guide Wade and still represent: “The reason why we make this decision lies in Nokia is widely known, people’s brand loved by all, it experience the we one movement apparatus as mobile phone integrations close,during distinguish whether can speak. For example, if consumers want to win the optimal movement and navigate and experience, they know Nokia is credible brands. Go over and in the following several years, our goal is still constant: We will continue it wholeheartedly hard, offering attractive unitary movement service and breakthrough technology of new generation. ”
This change but the brand name changes, the development of the relevant service will go on on schedule. Consumer only change that perception arrive at the the intersection of mobile phone and operating system, ” Ovi ” in the intersection of line and advertisement, advertisement, matchmaker of paper, Words, ” Nokia ” Replacement.
Tags: brand name, application service, vice president, second half, breakthrough technology
Global technological research and advisory company Gartner points out, though come from other operating systems OS Competition fierce day by day,by 2015 year,will last computer markets dull and stereotypeds global apple iOS. Because the apple iPad succeeds, in 2011, iOS will account for the market share of the dull and stereotyped computer operating system 69%, would account for 47% of the market of dull and stereotyped computer in 2015.
Gartner analyst thinks, the apple iPad contribution made toward market of dull and stereotyped computer is just as iPhone contribution done toward market of intellectual mobile phone: Recreation. The dull and stereotyped computer does not mean carry out the same tasking, just shape different computers. In view of the ecosystem supported by it, the dull and stereotyped computer can consume and offer more abundant experience around the content. How abundant the ecosystem is, how strong the pulling of consumers is.
Gartner studies executive vice president Carolina Milanesi lady to represent: “In view of consumers and the response to iPad of enterprise, a lot of manufacturers all compete in the hardware is handed over at first, attempt to utilize the ecosystem of platform subsequently. However, a lot of manufacturers have made and looked like the same mistakes made in iPone upsurge, above they locate in the application, service and user, experience the intersection of hardware and function wholly. And the dull and stereotyped computer will depend on the latter even more than the intellectual mobile phone, the association of dealers of factory getting ahead of others realizes it is this’s their preferably chance to compete head-on against apple. ”
Gartner is expected, global dull and stereotyped computer use the intersection of Google Android and market share of operating system rise to 39% of 2015 years see tables one from 20% of 2011 year . Gartner think Google determine, prevent the system from being decentralized first used for dull and stereotyped computer the intersection of operating system and method that Honeycomb open to third party their, but this will slow the decrease speed of prices down, and will limit its market share finally.
Gartner chief analyst Roberta Cozza lady shows: “The joining of numerous manufacturers will promote the growth of the dull and stereotyped computer production, the application ecosystem of letting the dull and stereotyped computer be more competitive and platform flexibility can reduce prices. The new mandate mode of Honeycomb that Google puts out enables Google to promote more control, allow the dull and stereotyped computer to realize optimal implementation, will not miss and experience quality. Perhaps this means prices will be by dropping than the slower speed which we see on the intellectual market. ”
Table one: The global dull and stereotyped computer based on operating system sells ‘ Regard a thousand Taiwan as the unit
Operating system 2010 2011 2012 2015 IOS 14, 76647, 96468, the share of 670138,497 markets % 83.968.763.547.1Android2, 50213, 89826, the share of 382113,457 markets % 14.219.924.438.6MeeGo1077881, the share of 2713,057 markets % 0.61.11.21.0WebOS02, 7964, the share of 2458,886 markets % 0.04.03.93.0QNX03, 9017, the share of 13429,496 markets % Share of market of 0.05.66.610.0 other operating systems 234432510700 % 220.127.116.11.2 Total 17,610 69,780 108,211 294,093
Source: Gartner April of 2011 years
2012, as the apparatus of the black strawberry is turned to QNX system that used on its Playbook, RIM can offer concerted users to experience and create the simplex developer’s community on its whole product series. And QNX is a strong platform that can offer the characteristic, figure and mulitasking function. Gartner analyst thinks, success of the market of dull and stereotyped computer will be promoted by the abundant ecosystem.
Milanesi lady shows: “RIM will need time and a large number of energy to attract developers and hand over an ecosystem of fascinating application and service around QNX in order to regard as apple or A Ndroid feasible substitution. This will limit RIM growth of market share within forecast period. The ones that are interested in RIM dull and stereotyped computer will been mainly those already disposing RIM infrastructure or having organizations of the strict safe demand. ”
Gartner analyst thinks MeeGo and WebOS platform behaves on the market of intellectual mobile phone weakly, unless they can expand their business, otherwise it is difficult that there is superior manifestation.
Milanesi lady then shows: “Intellectual cellphone subscriber hope, buy, run same dull and stereotyped computer of operating system with intellectual mobile phone by one, so that they can share employing and familiar sense of user interface on all apparatuses. Because some users settle on the operating system but not brand even more while buying the products, the manufacturer based on that Android develops should look out for the ownership of stepping the brand. The improvement of cognition degree of usability and brand is the maximum difference that they can lay particular emphasis on. ”
Tags: abundant experience, user experience, computer use, executive vice, gartner analyst