American Microsoft and Yahoo is close and reach the agreement on Internet searches for the business cooperatively on the 29th. American media reports, the refined brave general is responsible for selling in online advertisement in cooperating, Microsoft will get it and covet Internet user for a long time and search for the data.
If both sides realize cooperation finally, Microsoft will search for the giant as the second leading Internet second only to the valley song company.
Yahoo gives in and gives up searching for the business
Microsoft and Yahoo expect to announce cooperative details on the 29th of this month at local time, both sides do not decide final agreement yet by the 28th.
Associated Press quote well-informed person report, according to the intersection of agreement and content, Yahoo and Microsoft share at the websites of both sides searching for the income producing in advertisement, but not Microsoft spoken needs to pay the expenses to Yahoo in advance before.
This clause may make investor of Yahoo disappointed. Carol, CEO of Yahoo, the intersection of Palestinian and thatch say Yahoo it unites Microsoft to be ” the one ship first ship of bank notes ” only .
Meanwhile, Yahoo searches for and uses the search engine that Microsoft puts out in June of this year instead and ” must answer ” Bing . ” should drive ” The words may present in the pages of Yahoo’s websites when the time comes.
Yahoo and Microsoft will both use the advertising technology of Microsoft, will be searching for and throwing in the advertisement by the result. The refined brave general is responsible for advertisement selling and customer service.
” field of search engine ” Daniel of website editor Sulivan say Palestine thatch, CEO of Yahoo, ” basically give up searching for the business ” .
Microsoft will grasp the whole gambling party
Though Yahoo and Microsoft eight two divide into in advertising sale, Microsoft obtain, have long-term wealth of value even more, namely the Internet user searches for and consumes the data online. Microsoft can promote and arrange the ability to search for relevant advertisement of the result automatically through these data.
“If Microsoft controls advertising technology, then someone is unimportant in the sale advertising, “Sulivan says, ” finally, Microsoft will grasp the whole gambling party. ”
If both sides reach an agreement, Microsoft will be satisfactory in order to repay in other respects. The refined brave general enables to form an alliance ” Must answer ” The market share of the search engine is promoted to 30% rapidly. Though this proportion is still lower than the market share of the valley song search engine 65%, this contributes to retorting some analysts have something to do and ” must answer ” Will not transform into the statement of real market share, ” must answer ” Push away and rise to ” Above ten thousand people under a person ” Position.
Microsoft may be said in the cooperation with Yahoo that it is cheap to gain all. But in the view of thatch of Palestine, Yahoo does not suffer a loss either. On one hand, Yahoo can be expanding the advertising income and cutting down and counting the technology research and development cost by a million dollars at the same time; On the other hand, Yahoo can strive for more time in order to polish the development strategy, develops other projects of making money at the same time. In addition, can prevent the VIP customer from being taken on and go by Microsoft while continuing selling and searching for the advertisement.
Sulivan says, to keep advertising selling operation is more beautiful than the actual conditions for Yahoo, ” because Yahoo will lose technology that the competition needs finally ” .
Must get the antitrust organization’s approval
Yahoo and Microsoft both refuse to comment to the agreement. Once this agreement is reached, must get U.S.A.’s antitrust organization’s approval.
” the Business Weekly ” think Yahoo and Microsoft search for the market share that field account for, far lower than the valley song in Internet, so the antitrust organization may form an alliance to release for these two enterprises.
It is reported, the advertiser may applaud by cooperating with Microsoft for Yahoo too, because giant’s valley song of the search engine welcomed challengers at last.
Microsoft expressed friendship to Yahoo many years ago, is in the hope of expanding and searching for market share online. Repeatly after being refused, Microsoft put forward the purchase of 44,600 million dollars of total price to Yahoo to invite by price of 31 dollars for every strand last February, raise the bid to every strand of 33 dollars, total price is 47,500 million dollars at early May.
Zhi Yang, former CEO of Yahoo, think it is too low for Microsoft to offer, refuse the other side for several times purchase is suggested totally far, later refused to buy the inviting of some stocks and search engine business of Yahoo in Microsoft again.
After the financial crisis breaks out, Yahoo stock price gone back to rise to Microsoft to suggest the price when being purchased, company’s market value is probably 24 billion dollars this week.
According to Xinhua News Agency